In this topic, you will see definitions for common OTT and Brightcove Beacon terminology.

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An Experience template that a company may configure with up to 20 optional pages, branding graphics and colors, and content management.

App Generator

The Brightcove software and process that create the device apps.


This model often requires users to log in using credentials from another platform, service, cable (TVE), or cellular subscription in order to access content. For this reason, AuthVOD is valuable when coordinating with partnerships or managing multiple properties or branded services. However, AuthVOD can also refer to a free, ad-supported service that requires a viewer to create a login to view. The benefit to the end viewer is the ability to do things like make “watchlists” of content and “pause and resume” across devices. The benefit to the service provider is the ability to know more about the end viewer for marketing and advertising purposes.


Advertising-based video on demand, generally free to consumers since advertisements are shown.


Brightcove Beacon

Brightcove Beacon is a platform that enables you to create and configure an OTT experience, which is then used to generate multiple device apps. See the Learning Guide - Brightcove Beacon document for more details.

Brightcove Live

Provides live event streaming, with additional features like clipping, stream to social and DVR functionality.


Essential Experience

A Experience template configured with one predefined set of Pages, which Company may configure with branding graphics and colors, and content management.


A specific collection of pages assembled in an app designed to offer navigation, search and playback to the viewer in a consistent manner across browsers and devices.



According to Wikipedia, over-the-top (OTT) media services are streaming media services offered directly to viewers over the Internet. OTT bypasses traditional cable, broadcast and satellite television platforms that traditionally act as a controller or distributor of such content. Some existing OTT services include Prime Video, Hulu and Netflix. More simply, OTT is for companies who own or buy media of some type and wish to sell it for people to watch.

Not only can OTT content can be viewed from traditional desktop, laptop and tablet computers, but also needs to provide viewing from mobile phones, smart TVs (Samsung, LG, etc.) and set-top “boxes” (Apple TV, Fire TV, Roku, etc.).



Subscription video on demand, similar to traditional TV packages, allowing users to consume as much content as they desire at a flat rate per month.

Smart TV

An internet-ready TV, able to download OTT video apps and stream without a set-top box.


Video Cloud Server-Side Ad Insertion (SSAI) stitches ads into the video content stream. This means the ads will play on any device that can play streaming video and video ad blockers will not be an issue. See the Video Cloud SSAI Overview document for a complete discussion of SSAI in the Video Cloud environment.

Subscriber Management

Tools to efficiently handle customer management and purchases, including:

  • Streamlined purchase process with in-app purchasing through any store or platform.
  • Frictionless viewer registration experience.
  • Simple user sign-on and authentication.
  • Maintained watch history and preferences with viewer profiles.
  • Customized packages for different types of viewers.
  • Managed stream concurrency to allow or restrict account sharing.



Transactional video on demand, is the opposite of subscription video, where consumers purchase content on a pay-per-view basis.



Video on demand generally refers to video on demand services through cable networks.