Introduction
General list of business metrics in use followed by custom dimensions/metrics index and definition.
- Applicable to all platforms;
- Reporting is done on Priority items listed in the last column
- All custom dimensions & metrics for reporting are set-up by Brightcove
- Please note that there is a maximum of 20 custom dimensions for FREE Google Analytics accounts and 20 custom metrics
Metrics and dimensions
| Description | Custom Dimension | Custom Metric | Dimension | Metric | Using Event and Filters | Priority |
|---|---|---|---|---|---|---|
| Play events by city | Town/City | Total Events | Y | 1 | ||
| Geographic distribution | Town/City | Total Events | Y | 1 | ||
| Play events by production year | Production Year | Y | 2 | |||
| Play events by country of origin (production) | Country of Origin | Total Events | Y | 2 | ||
| Top movies | Event Action | Total Events | Y | 1 | ||
| Top series | Event Action | Total Events | Y | 1 | ||
| Top channels | Event Action | Total Events | Y | 1 | ||
| Time watched by movie | Time Watched | Event Action | Y | 1 | ||
| Time watched by episodes |
Season Number / Episode Number |
Time Watched | Event Action | Y | 1 | |
| Time watched by series | Time Watched | Event Action | Y | 1 | ||
| Time watched by channel | Time Watched | Event Action | Y | 1 | ||
| Time watched by movie genre | Genre | Time Watched | Y | 1 | ||
| Time watched by series genre | Genre | Time Watched | Y | 1 | ||
| Time watched by channels genre | Genre | Time Watched | Y | 1 | ||
| Movies watched by account | Account Token (GDPR) | Time Watched | Y | 2 | ||
| Series watched by account | Account Token (GDPR) | Time Watched | Y | 2 | ||
| Channels watched by account | Account Token (GDPR) | Time Watched | Y | 2 | ||
| Consolidation of VOD during the week - movies | Time Watched | Day of Week Name | Y | 1 | ||
| Consolidation of VOD during the week - series | Time Watched | Day of Week Name | Y | 1 | ||
| Consolidation of VOD during the week - channels | Time Watched | Day of Week Name | Y | 1 | ||
| Top search keywords | Event Action | Total Events | Y | 1 | ||
| Top rated titles | Event Action | Total Events | Y | 1 | ||
| Pick time of VOD | Hour | Total Events | Y | 1 | ||
| Pick time Live Channels | Hour | Total Events | Y | 1 | ||
| Number of users by country/city | Country OR City | Users | N | 1 | ||
| Users by type (subscription related) | User Type (e.g. visitor, free_user, trialist, subscriber) | Users | N | 1 | ||
| Users by platform | Platform | Users | N | 1 |