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Understanding Monetization Options

In this topic, you will learn about the different monetization packages available with Brightcove Beacon.

Overview

A monetization package defines how you can generate revenue from your app, if you choose to do so.

Terms

Here is a list of term and acronym definitions:

Term Definition
AVOD Advertising-based video on demand
AuthVOD Authenticated video on demand
SVOD Subscription video on demand
TVOD Transactional video on demand
VOD Video on demand generally refers to video on demand services through cable networks.

Monetization packages

Here are the packages offered with Brightcove Beacon. Choose the one that best fits your needs.

Plan Description
Free Visitors can view ad-free content in this plan without authentication.
AVOD Visitors can view content containing ads in this plan without authentication. Generally free to consumers since advertisements are shown.
AuthVOD without ads Authenticated users can view ad-free content in this plan by signing in.

This model often requires users to log in using credentials from another platform, service, cable (TVE), or cellular subscription in order to access content. For this reason, AuthVOD is valuable when coordinating with partnerships or managing multiple properties or branded services.
AuthVOD with ads Authenticated users can view content containing ads in this plan by signing in.

AuthVOD can also refer to a free, ad-supported service that requires a viewer to create a login to view. The benefit to the end viewer is the ability to do things like make “watchlists” of content and “pause and resume” across devices. The benefit to the service provider is the ability to know more about the end viewer for marketing and advertising purposes.

Another benefit for users, depending on their plan settings, might be access to more content and different ad loads.
SVOD Subscribers can view ad-free content in this plan. Similar to traditional TV packages, it allows users to consume as much content as they desire at a flat rate per month.
Mixed Subscribers can view content with a mixture of AVOD and SVOD options.
TVOD purchase Authenticated users can buy content in this plan.
Transactional video on demand, is the opposite of subscription video, where consumers purchase content on a pay-per-view basis.
TVOD rental Authenticated users can rent content in this plan for a limited time.
Transactional video on demand, is the opposite of subscription video, where consumers rent content on a pay-per-view basis.

Page last updated on 12 May 2020